Latasha at the premiere of 4th Republic

Latasha Ngwube is a Noted Media Personality, Fashion and Lifestyle Analyst, Journalist, Creative Director, Editor and Model. She is one of Africa’s most dynamic Creative Entrepreneurs.

Latasha’s Career path has been so multi-faceted, that many may find it a bit challenging to exclusively define who she is. This is actually an advantage, as it means there is really no one else that can be compared to her in her fields of specialization.

She is also a Body Positivity Advocate and Founder of About That Curvy Life (ATCL), Africa’s premier online destination, aimed at inspiring and supporting the plus-size community.

Latasha for zuto hair

Her foray into the Journalism world started in her late teens, to early 20s via an unconventional path – as a make up artist. And so, when she landed an opportunity as a junior fashion editor with Sound City’s now defunct BLAST magazine, she ran with it.

In 2007, she joined ThisDay Style as a beauty writer and then naturally transitioned into being a fashion/lifestyle writer.

Latasha has had the opportunity of Interviewing iconic figures in the entertainment industry both locally and internationally, Including Lionel Richie, Erykah Baduh, Black Eyed Peas, John Legend, Tyson Beckford etc.

2011 saw her joining Vanguard Newspapers’ Allure Magazine as an Assistant Editor, a position she holds till date.

In 2013, she was appointed Editor-in-Chief of Pride Magazine, successfully creating an African Blueprint for the popular UK publication’s Franchise.

She also became the lead host for Africa’s most popular Fashion jury and Lifestyle TV show, Glamsquad. The program was syndicated across Nigeria on Silverbird TV and eventually Africa on Africa Magic Entertainment.

In 2015, About That Curvy Life was born through a hash tag movement. ATCL is the first Internationally Acclaimed online body positivity movement. In just under two years since its birth, it has gone ahead to achieve the first ever plus size catwalk show in Africa at the Heineken Lagos Fashion and Design Week in October 2016. Since then the ATCL Collective has been featured on CNN, BBC, Euronews and many other respected platforms as well as showcased at Arise Fashion Week and Glitz Africa Fashion Week in Accra.

She has won several awards including City People Fashion Writer of The Year, FAB award for Writer of the Year, and is a nominee for the prestigious Future Awards Africa also as Writer of The Year. Latasha has been listed on Okay Africa’s Women to Watch, Voice Of The East’s Igbo Women Trailblazers, ELOY Awards Trailblazer of The Year, Paper Magazine’s Beautiful People LagosĀ  and Leading Ladies Africa Women Of The Year.

Latasha is also the Host of HotTopics, a weekly TV show on Linda Ikeji Tv, a show that quickly took the entertainment scene by storm.

She also writes a column for BellaNaija.


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