Tobe is from Awka in Anambra state, He’s an artist, based in Houston,
He is signed to ETA music.
He wants to let people know that their life is far beyond their circumstances .
Growing up in SWAT (a common local acronym for “South West Alief Texas”), Tobe lived a full Nigerian experience as a first generation Nigerian-American. At first he wanted to fit in as another black kid, only to realize many of his friends did not know their ancestry due to America’s ugly history with slavery. By high school, he gradually embraced his heritage
“It was a blessing to know where you come from, who your people are, what your culture is, and I started taking pride in being Nigerian,” Tobe says.
Years before he landed on music, he was a starting football player at the University of North Texas where he made a name for himself as “one of the few players on the UNT roster that has flashed NFL talent.” At least, that was the case before he suffered a career-ending injury. It was at that low point when he felt God leading him in a completely different direction, away from football entirely. Tobe says God had something for him to do that he had “no experience in, and there will be absolutely nothing you can do on your own accord. It’s going to be something that I have nobody but God to give the glory to.”
From there, he developed the nonprofit organization TeamGINI, a name derived from “Gini Bu Nkpa Gi?”—“What’s your purpose?” in Igbo Language.
The primary goal of the organization is to help those who are unsure about the purpose of their life on Earth. Part of their curriculum includes Purposeful Presents, a holiday initiative that not only provides presents to deserving families, but equips parents with tools that promote financial literacy, and thus, a way for the family to create their own Christmas in the future
In less than three weeks, his two-part video has amassed more than 70,000 views and a flurry of encouraging messages in the often-critical YouTube comments.
Tobe isn’t just a rapper. His eight-song EP, which he mentioned garnered 5,000 downloads in the first few days, is the artistic manifestation of what he has been spreading in his community’s youth for years.
He realize adolescents in their respective communities are more responsive to adult advice when it fits into their existing behaviors. So Tobe for instance, wants kids to live with a sense of purpose and the subtle way he is sharing that message is through melodic hooks and lyrical wordplay that most high school students would turn up, as soon as their parents bought them a pair popular Beats headphones.
Tobe doesn’t just talk the talk with music. He’s also known as the go-to guy when it comes to mobilizing Houston’s youth to make a positive impact in the community. As the co-founder and head of TeamGini, he and his team have an organizational mission to “make purpose popular.”
With TeamGINI up and running, Nwigwe got the chance to meet motivational speaker Eric Thomas, a.k.a. The Hip Hop Preacher. But after Thomas saw a Facebook post of Tobe freestyling, he saw musical potential beyond the non-profit. Although he was reluctant at first, Tobe took his advice.
“When he explained to me the influence that music had on people and how using that influence can garner resources to push my agenda of making purpose popular, I took heed,” Tobe says. “I listened and started to take music seriously.” He became the first artist signed on to Thomas’s ETA Records as an edutainer—essentially an artist who uses entertainment as a means to educate their audience on a particular subject.
Fast forward to now and #getTWISTEDsundays sprouted late last summer from the #SoGoneChallange that asked people to freestyle to the instrumental ofMonica’s 2003 hit single, “So Gone.” His now-fiancée, Fat, encouraged him to do the challenge to practice his rapping and lyric-writing skills. In the challenge, He recorded himself in what became his trademark pose: him freestyling while Fat twists his hair.
After the overwhelmingly positive response from friends and new fans alike, he decided to make it a weekly thing, taking requests from people of popular tracks, new and old, for him to rap over.
Thanks to #getTWISTEDsundays, he has steadily gained fans who tune in to his every word—about 23,600 followers on Instagram, just within six months. His reach and his purpose is bigger than ever, and He humbly lets that sink in, a Nigerian-American kid from Alief just trying to make a big difference in the world.
We Are Proud Of Tobe
And We Celebrate Him.